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	<title>Oye!</title>
	<link>http://oye.thinkoverit.com</link>
	<description>Ad to multiply</description>
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		<title>My first release.</title>
		<description><![CDATA[Once upon a time in India (February-March 2010), an idea was born and then it was executed and released shortly after that. This is it. The organisers of IPL wanted the campaign to strictly stick to cricket. An amalgamation of different aspects of the game, the campaign was appreciated by the cricket loving nation. &#160; [...]]]></description>
		<link>http://oye.thinkoverit.com/my-first-release/</link>
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		<title>The online life, the offline way.</title>
		<description><![CDATA[To my surprise it wasn&#8217;t the usual online-to-offline video which was trying hard to get noticed. The humour works in its favour and that&#8217;s what makes it a bit more special. I&#8217;m not sure about the question in the end though. It makes social media and the evolved lingo look moronic in the real life, [...]]]></description>
		<link>http://oye.thinkoverit.com/the-online-life-the-offline-way/</link>
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		<title>Insane!!</title>
		<description><![CDATA[A few days ago, while reading Graham Fink&#8217;s interview on YCC&#8217;s blog, I came across these insane Chinese commercials. I had very rarely seen any chinese ads before, and now after watching these, I&#8217;m gonna dig for some more. The first one: Not enough? Here&#8217;s the 2nd one:]]></description>
		<link>http://oye.thinkoverit.com/insane/</link>
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		<title>Bringing this blog back to life.</title>
		<description><![CDATA[It&#8217;s been ages that I haven&#8217;t written anything. My blog bloody well demonstrates that.  Anyway now that I&#8217;ve decided that I&#8217;ll post regularly, I want to share this particular link of a new game &#8216;Being Henry&#8217;:  http://www.helloevoque.com/beinghenry &#160; Being Henry is an interactive game conceptualised by  the car manufacturer Land Rover, The Brooklyn Brothers and Somesuch [...]]]></description>
		<link>http://oye.thinkoverit.com/bringing-this-blog-to-life/</link>
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		<title>Project Titan &#8211; Gmail Killer?</title>
		<description><![CDATA[The soon to be started, new facebook email is predicted to kill gmail. It&#8217;s named as Project Titan and it has already created quite a buzz in the market. With more and more brands already investing more on facebook than on let&#8217;s say google, the picture isn&#8217;t looking that pretty for google. Gmail has roughly [...]]]></description>
		<link>http://oye.thinkoverit.com/project-titan-a-gmail-killer/</link>
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		<title>Right Guard (for women)</title>
		<description><![CDATA[Right Guard. A well established men&#8217;s deodorant brand recently added a new range of products targeting women. The masculine features, strong &#38; long lasting  fragrances typically associated with men&#8217;s deodorants explains the usage of the same by a few women. Me and my partner Yvette Mahon came up with the idea to re-associate all the features of men&#8217;s [...]]]></description>
		<link>http://oye.thinkoverit.com/right-guard-for-women/</link>
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		<title>V8 vegetable juice</title>
		<description><![CDATA[V8 brief was quite challenging. A vegetable juice brand targeted towards the youth. Me and my art director Yvette Mahon decided to project the brand as something which can replenish the vitamins and proteins in the body after a late night party. Thus, re-fueling the person for the morning after.            [...]]]></description>
		<link>http://oye.thinkoverit.com/v8-vegetable-juice/</link>
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		<title>British Music Experience campaign</title>
		<description><![CDATA[While working on a brief of British Music Experience, an interactive music museum located in London, we decided to give the campaign a certain &#8216;cult&#8217; feel. The idea was to communicate with the younger audiences and make them visit the museum. Rather than going down the usual route, we touched upon the topic of the [...]]]></description>
		<link>http://oye.thinkoverit.com/british-music-experience-campaign/</link>
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		<title>MINI Cooper advertisement</title>
		<description><![CDATA[MINI Cooper advert This advertisement was created by me and my Art Director Daryll Arthur in Falmouth while working on a MINI Cooper brief. The challenge was to demonstrate the customisations MINI has to offer. The idea was to show different hands making different customisations to the car as per their personalities. In the end, [...]]]></description>
		<link>http://oye.thinkoverit.com/mini-cooper-advertisement/</link>
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		<title>Sennheiser wireless headsets</title>
		<description><![CDATA[]]></description>
		<link>http://oye.thinkoverit.com/sennheiser-wireless-headsets/</link>
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