Right Guard. A well established men’s deodorant brand recently added a new range of products targeting women. The masculine features, strong & long lasting  fragrances typically associated with men’s deodorants explains the usage of the same by a few women. Me and my partner Yvette Mahon came up with the idea to re-associate all the features of men’s deodorant  with the latest range for women.

We did this in a manner wherein we showed women in an empowering position and testing the qualities of the product on men.  Thus the campaign line, “Lab tested on men. Reinvented for women.”

V8 brief was quite challenging. A vegetable juice brand targeted towards the youth. Me and my art director Yvette Mahon decided to project the brand as something which can replenish the vitamins and proteins in the body after a late night party. Thus, re-fueling the person for the morning after. 

While working on a brief of British Music Experience, an interactive music museum located in London, we decided to give the campaign a certain ‘cult’ feel. The idea was to communicate with the younger audiences and make them visit the museum. Rather than going down the usual route, we touched upon the topic of the obsession of Rock bands with fame.

The story behind the fame

The story behind the fame

The story behind the fame

MINI Cooper advert

This advertisement was created by me and my Art Director Daryll Arthur in Falmouth while working on a MINI Cooper brief.

The challenge was to demonstrate the customisations MINI has to offer. The idea was to show different hands making different customisations to the car as per their personalities.

In the end, the car goes back to its factory state, asking the viewer to try out a new customisation as per his / her choice this time.