Once upon a time in India (February-March 2010), an idea was born and then it was executed and released shortly after that.
This is it.
The organisers of IPL wanted the campaign to strictly stick to cricket. An amalgamation of different aspects of the game, the campaign was appreciated by the cricket loving nation.
Thanks.
To my surprise it wasn’t the usual online-to-offline video which was trying hard to get noticed. The humour works in its favour and that’s what makes it a bit more special.
I’m not sure about the question in the end though. It makes social media and the evolved lingo look moronic in the real life, but I think SM’s fine the way it is, as long as it’s not bothering anyone. With the privacy settings in place, it’s not that annoying. In any case, it’s for ENO’s production of Nico Muhly’s new opera ‘Two Boys’.
A few days ago, while reading Graham Fink’s interview on YCC’s blog, I came across these insane Chinese commercials. I had very rarely seen any chinese ads before, and now after watching these, I’m gonna dig for some more.
The first one:
Not enough? Here’s the 2nd one:
It’s been ages that I haven’t written anything. My blog bloody well demonstrates that. Anyway now that I’ve decided that I’ll post regularly, I want to share this particular link of a new game ‘Being Henry’: http://www.helloevoque.com/beinghenry
Being Henry is an interactive game conceptualised by the car manufacturer Land Rover, The Brooklyn Brothers and Somesuch & Co. You get to be Henry and make some choices for him, eventually ending up with a Range Rover Evoque based on your choices.
I liked the game, but it lacks depth. Anyway, it sure kills time (and they are offering free ipads as well). Have fun!
The soon to be started, new facebook email is predicted to kill gmail. It’s named as Project Titan and it has already created quite a buzz in the market.
With more and more brands already investing more on facebook than on let’s say google, the picture isn’t looking that pretty for google.
Gmail has roughly more than 150 million e-mail users (as of 2009) while Facebook has 500 million active users. Gmail is the fastest growing e-mail offering service, on the other hand facebook is a giant social networking site with an equally giant fan following.
The facebook invitations are out and people have started flocking the url and sending invitations to themselves. In spite of the privacy issues still infesting the social networking site, people are likely to at least try the service. Everybody at least wants to have a facebook email address. As of now, it just sounds cool. The only challenge before facebook is to deliver something which the users haven’t witnessed and something which will get them hooked on to it, just like facebook. If this is met, then there’ll be no stopping to facebook.
Gmail now, Google next?
By the way, here’s the link for the e-mail service if you are already facebooked
http://www.facebook.com/about/messages/
Right Guard. A well established men’s deodorant brand recently added a new range of products targeting women. The masculine features, strong & long lasting fragrances typically associated with men’s deodorants explains the usage of the same by a few women. Me and my partner Yvette Mahon came up with the idea to re-associate all the features of men’s deodorant with the latest range for women.
We did this in a manner wherein we showed women in an empowering position and testing the qualities of the product on men. Thus the campaign line, “Lab tested on men. Reinvented for women.”
V8 brief was quite challenging. A vegetable juice brand targeted towards the youth. Me and my art director Yvette Mahon decided to project the brand as something which can replenish the vitamins and proteins in the body after a late night party. Thus, re-fueling the person for the morning after.
While working on a brief of British Music Experience, an interactive music museum located in London, we decided to give the campaign a certain ‘cult’ feel. The idea was to communicate with the younger audiences and make them visit the museum. Rather than going down the usual route, we touched upon the topic of the obsession of Rock bands with fame.
The story behind the fame
The story behind the fame
The story behind the fame
This advertisement was created by me and my Art Director Daryll Arthur in Falmouth while working on a MINI Cooper brief.
The challenge was to demonstrate the customisations MINI has to offer. The idea was to show different hands making different customisations to the car as per their personalities.
In the end, the car goes back to its factory state, asking the viewer to try out a new customisation as per his / her choice this time.
